Sinzere is a DIY hip-hop tour-de-force. Starting first as a singer, then joining a dance crew, to becoming a dancehall DJ, to rapping, and then melding those modes into one multi-faceted music identity, there is not one side of music that Calgary, AB, based artist Sinzere has not put her mind to.
Hot off her sharp and unabashed mixtape ‘Bohemian’ (2018), Sinzere has taken no rest, putting out three fiery singles in 2019, the sharp ‘Posers’, sardonic ‘Catching Feelings’ and vibey 'Summertime Fyne' not wasting any time, Sinzere has released her most ambitious project to date September 2019, an emotional and sweeping concept Album entitled Ghetto Gabby.
Though she has been performing as Sinzere for 13 years, the last few years have seen her explode onto the scene. Sinzere has opened for YBN Cordae, Rick Ross, Raekwon, Rakim, KRS-ONE, Mavado, Falz (The Bahd Guy), and developed a personal connection with Obie Trice having opened for him in 2014. She has performed at Block Heater, Femme Wave, Sled Island, Canada Day Festival in Edmonton, was nominated for the Alberta Media Production Industry Award, and debuted the video for ‘Front Line’ at the Calgary International Film Festival.
Sinzere is fiercely independent, learning to fend for herself after spending some time hustling on the streets of Calgary. Her upbringing was anything but warm, from the kidnapping of her single mother to the murder of her musical mentor, to her father becoming both a pimp and an addict, experiences that have pushed her forward, and given her pride in the person she is, her Jamaican heritage, and her history. Her life and energy are woven into the beats of the densely layered Ghetto Gabby, a narrative hip-hopera about a melanated girl growing and evolving, experiencing violence and eventually going over the edge. This is Sinzere’s most personal work, and most diverse, working with Tundra Beats, Dylan Graham, Majestic Drama, Dope Boyz Muzic, Taylor King Beats, Mantra Beats, beats by Alex and NY Bangers to make her most sonically experimental work to date. The Albums out now on Hers and Herz Management, a company which, surprising no one, Sinzere runs herself with her fiancé.
Sinzere isn’t just a rapper, singer, dancer, or DJ. She will escape any box you try to put her in. Like her icons Lauryn Hill, Missy Elliot, Foxy Brown, NWA, and Wu Tang Clan, her self and spirit is woven into her music, whether producing on a record, or performing live with her five-piece band, Sinzere will be telling her own story.
“Life is too short to be little”
— Benjamin Disraeli