“Immerse yourself in purpose and allow it to breath new life in you. ”
Calgary Rapper Sinzere Fueled By Her Family’s Resilience on Ghetto Gabby
Calgary rapper Sinzere has channeled a lifetime of music and the resiliency of her family into a career that’s landed her on the same stage as artists like Elephant Man, Obie Trice, and Mavado.
The young artist originally began as a dancer, then naturally drifted into DJing and MCing. It’s a process that started in childhood, where the love of music was passed down through the generations of her Jamaican family.
“My mom was hugely influenced by funk and early R&B and soul. And then my grandma, she’d have 45s and a lot of reggae cuts,” says Sinzere.
While Sinzere was born in Calgary, both her mother and grandmother were born in a tin shanty in Jamaica, both were single mothers. When they arrived in Canada in search of a better life they were met with a tumultuous beginning. At the age of seven an abusive relationship forced them to relocate to Toronto.
“The reason why we moved in the first place is because my sister’s dad was an addict and he was very abusive. He made an attempt on my mom’s life, and so it was more like we ran to Toronto,” she says.
Once there they lived in a one-bedroom apartment, in a state of perpetual fear of being tracked down by her sister’s father. In one instance he almost succeeded.
“He almost burned down the apartment that we were in and we almost died,” says Sinzere.
Witnessing her mother emerge as an author and business owner after overcoming this painful situation and subsequent hardships is what has given Sinzere the strength to forge ahead as an artist.
“All those trials and tribulations, her walking through that fire, for it to be able to burn her completely down to ashes and for her to rise again like a phoenix, it was one of the biggest inspirations,” says Sinzere.
Her mother’s resiliency and triumph are now the central themes of Sinzere’s forthcoming album, Ghetto Gabby, a narrative hip-hopera in which the beginning of the album is the ending, a decision she says will become apparent to listeners as they progress through each track.
“The general theme is just understanding that what you go through, your beginning, it’s not who you are, or what you’ll end up being,” says Sinzere. “There’s so much more to the story.”
By Jonathan Crane
Sinzere Calls out All the "Posers" on Her Latest Single
Posers—we all know at least a couple, especially in the era when flexing for the 'gram is commonplace (#bowwowchallenge anyone?). But Calgary's Sinzere is here to let us all know that she isn't standing for it with her new single, "Posers."
The record features Sinzere flexing her lyrical chops and her melodic flows atop a heavy bassline, while delivering a deeper message about her need for keeping it real: "On this record I address people who habitually act like something they’re not," Sinzere tells us by email, "while expressing my need for authenticity." Sounds like this is exactly the kind of anthem we need in this day and age.
Check out "Posers" below via Spotify or on Apple Music, and be sure to follow Sinzere on Instagram or Twitter to keep up with her.
SLED ISLAND SPOTLIGHT: SINZERE
This Sled Island Spotlight focuses on hip-hop/R&B musician, Sinzere. She brings her unique genre bending style to our show alongside numerous other acts.
From her humble beginnings growing up on the streets of Calgary, Alberta, renowned artist Sinzere has come a long way. The struggles she faced in her youth fashioned her into the strong, artistically gifted woman she is today. Using the obstacles she faced to her advantage — but not allowing them to hold her back from following her dreams — she’s used her experiences to shape her singular sound. She’s channeled all of her experiences, all of her pain, all of her passion, and all of herself, into her music.
Drawing inspiration from various artists in various genres like rapper Biggie, R&B singer-songwriter Toni Braxton, and soul musician Lauryn Hill, Sinzere creates music in a genre all of its own. She mixes the best elements of hip-hop, R&B, rap, and electronic into one distinctive blend. Sinzere is able to skillfully maneuver between beats and flows accompanied by sometimes powerful, sometimes political, and always poetic lyrics. Evidenced by her unique musical style, Sinzere is a true bohemian. The bohemian image is one that Sinzere highlights in her music, through her music’s refusal to adhere to conventional ruled.
Calgary folk music festival
Block Heater 2019
Winning awards, making killer videos, singing/rapping/freestyling over sick, thick beats: all just another day at the office for Sinzere. She’s a self-proclaimed Bohemian, an avant-garde free spirit who has no room in her life for your drama; she’s too busy honouring her craft. From dancer to award-winning DJ to lyricist/songwriter/hip hop champion, all of Sinzere’s previous and ongoing passions alchemize in her fierce, charismatic performances. She has an expert ear for melody, rhythm and rhyme and uses her voice and words to transport rock, jazz, soul, R&B or reggae to new places but, honestly, the genre is almost inconsequential. For all her Bohemian tendencies, Sinzere is a savvy, unrelenting creator who is amassing a fortune in unique musical currency.
Sled Island music festival
“From Biggie to Toni Braxton, Sinzere’s influences are varied, explaining why demolishing different beats seems effortless to her. She switches comfortably between silky flows and poetically-punchy bars to singing like R&B was her full-time gig. Sinzere doesn’t need any features to carry a track—they’d probably just block her shine, anyway.”
“Flow. Sinzere has it, effortlessly mixing hip-hop, funk, R&B and soul in a rapid-fire delivery.”
latest release 'ghetto gabby'
Ghetto gabby is available on all platforms.
an album by sinzere
Ghetto Gabby, a narrative hip-hopera about a melanated girl growing and evolving, experiences with violence and eventually going over the edge. This is Sinzere’s most personal work, and most diverse, working with Taylor King Beats, Dopeboyzmuzic, and NY Bangers to make her most sonically experimental work to date. The Album is out now on Hers&Herz records, a label which, surprising no one, Sinzere runs herself with her fiancé. An emotional and sweeping concept Album entitled Ghetto Gabby.