Sinzere is a DIY hip-hop tour-de-force. Starting first as a singer, then joining a dance crew, to becoming a dancehall DJ, to rapping, and then melding those modes into one multi-faceted music identity, there is not one side of music that Calgary, AB, based artist Sinzere has not put her mind to.
Hot off her sharp and unabashed mixtape ‘Bohemian’ (2018), Sinzere has taken no rest, putting out three fiery singles in 2019, the sharp ‘Posers’, sardonic ‘Catching Feelings’ and vibey 'Summertime Fyne' not wasting any time, Sinzere has released her most ambitious project to date September 2019, an emotional and sweeping concept Album entitled Ghetto Gabby. Though she has been performing as Sinzere for 13 years, the last few years have seen her explode onto the scene.
Sinzere has opened for YBN Cordae, Londynn B, Rick Ross, Raekwon, Rakim, KRS-ONE, Classified, Mavado, Falz (The Bahd Guy), and developed a personal connection with Obie Trice having opened for him in 2014. She has performed at Block Heater, Femme Wave, Sled Island, Canada Day Festival in Edmonton, was nominated for the Alberta Media Production Industry Award, and debuted the video for ‘Front Line’ at the Calgary International Film Festival. Sinzere is fiercely independent, learning to fend for herself after spending some time hustling on the streets of Calgary. Her upbringing was anything but warm, from the kidnapping of her single mother to the murder of her musical mentor, to her father becoming both a pimp and an addict, experiences that have pushed her forward, and given her pride in the person she is, her Jamaican heritage, and her history.
Her life and energy are woven into the beats of the densely layered Ghetto Gabby, a narrative hip-hopera about a melanated girl growing and evolving, experiencing violence and eventually going over the edge.
This is Sinzere’s most personal work, and most diverse, working with Tundra Beats, Dylan Graham, Majestic Drama, Dope Boyz Muzic, Taylor King Beats, Mantra Beats, beats by Alex and NY Bangers to make her most sonically experimental work to date.
The Albums out now on Hers and Herz Management, a company which, surprising no one, Sinzere runs herself with her fiancé.
Sinzere isn’t just a rapper, singer, dancer, or DJ. She will escape any box you try to put her in. Like her icons Lauryn Hill, Missy Elliot, Foxy Brown, NWA, and Wu Tang Clan, her self and spirit is woven into her music, whether producing on a record, or performing live with her five-piece band, Sinzere will be telling her own story.
Ghetto gabby is available on all platforms.
an album by sinzere
Ghetto Gabby, a narrative hip-hopera about a melanated girl growing and evolving, experiences with violence and eventually going over the edge. This is Sinzere’s most personal work, and most diverse, working with Taylor King Beats, Dopeboyzmuzic, and NY Bangers to make her most sonically experimental work to date. The Album is out now on Hers&Herz records, a label which, surprising no one, Sinzere runs herself with her fiancé. An emotional and sweeping concept Album entitled Ghetto Gabby.
LATEST MUSIC VIDEO
Calgary Rapper Sinzere Fueled By Her Family’s Resilience on Ghetto Gabby
Calgary rapper Sinzere has channeled a lifetime of music and the resiliency of her family into a career that’s landed her on the same stage as artists like Elephant Man, Obie Trice, and Mavado.
The young artist originally began as a dancer, then naturally drifted into DJing and MCing. It’s a process that started in childhood, where the love of music was passed down through the generations of her Jamaican family.
By Jonathan Crane
Sinzere Calls out All the "Posers" on Her Latest Single
Posers—we all know at least a couple, especially in the era when flexing for the 'gram is commonplace (#bowwowchallenge anyone?). But Calgary's Sinzere is here to let us all know that she isn't standing for it with her new single, "Posers."
The record features Sinzere flexing her lyrical chops and her melodic flows atop a heavy bassline, while delivering a deeper message about her need for keeping it real: "On this record I address people who habitually act like something they’re not," Sinzere tells us by email, "while expressing my need for authenticity." Sounds like this is exactly the kind of anthem we need in this day and age.
Check out "Posers" below via Spotify or on Apple Music, and be sure to follow Sinzere on Instagram or Twitter to keep up with her.
SLED ISLAND SPOTLIGHT: SINZERE
This Sled Island Spotlight focuses on hip-hop/R&B musician, Sinzere. She brings her unique genre bending style to our show.
From her humble beginnings growing up on the streets of Calgary, Alberta, renowned artist Sinzere has come a long way. The struggles she faced in her youth fashioned her into the strong, artistically gifted woman she is today. Using the obstacles she faced to her advantage — but not allowing them to hold her back from following her dreams — she’s used her experiences to shape her singular sound. She’s channeled all of her experiences, all of her pain, all of her passion, and all of herself, into her music.
Calgary folk music festival
Block Heater 2019
Winning awards, making killer videos, singing/rapping/freestyling over sick, thick beats: all just another day at the office for Sinzere. She’s a self-proclaimed Bohemian, an avant-garde free spirit who has no room in her life for your drama; she’s too busy honouring her craft. From dancer to award-winning DJ to lyricist/songwriter/hip hop champion, all of Sinzere’s previous and ongoing passions alchemize in her fierce, charismatic performances. She has an expert ear for melody, rhythm and rhyme and uses her voice and words to transport rock, jazz, soul, R&B or reggae to new places but, honestly, the genre is almost inconsequential. For all her Bohemian tendencies, Sinzere is a savvy, unrelenting creator who is amassing a fortune in unique musical currency.
Sled Island music festival
“From Biggie to Toni Braxton, Sinzere’s influences are varied, explaining why demolishing different beats seems effortless to her. She switches comfortably between silky flows and poetically-punchy bars to singing like R&B was her full-time gig. Sinzere doesn’t need any features to carry a track—they’d probably just block her shine, anyway.”