Sinzere

The Calgary rapper’s educational bars about Black history offer an incendiary burst of social commentary.

BEN BODDEZ FOR RANGE 

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https://readrange.com/sinzere-tricky/

The track “Tricky” from rapper Sinzere is a rousing call to black people to be vigilant, not just when it comes to the dangers of overt racism like police brutality, but also of passive racism that goes terribly unchecked all across the globe.

MRVN for ITAL MASSIVE

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https://italmassive.com/archives/33659

Sinzere pulls back the curtain on generations of machination with her potent and pointed new single Tricky — premiering exclusively on Tinnitist.

Darryl Sterdan for Tinnitist

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https://tinnitist.com/2022/05/13/sinzere-tricky-exclusive-single-premiere/

I don’t have much to say about this one. That’s because I feel that it’s one of those songs that deserves to be heard versus just read about. Just shut up and listen and absorb what Sinzere’s putting down here, which is all about trying to uplift those like her around the world.

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https://speedonthebeat.com/2022/05/16/sinzere-presents-the-powerful-tricky/

The consistency and quality of the work would continue to improve, leading us to the most recent release, "Tricky." This song was included in the playlist Northern Bars. This tune incorporates all of the elements she has developed over the years. The energetic confidence, wonderful melodic vocals, hard spitting bars, and forceful delivery all combine to form one of her best singles.

Maxim Bayarsky for DMTV

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https://www.dmtv.ca/blog/sinzere

When Sinzere was very young, she didn’t vocalize a lot. In the first few years of her life, after her mom brought her home from the hospital, she didn’t say a word. But it wasn’t long before she found something else to do with her voice—singing or rapping along to her favourite artists for hours in her bedroom. She didn’t fully understand at the time that what she was doing was practicing her instrument.

Matt Horseman for The National Music Centre | Amplify

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https://amplify.nmc.ca/instrumental-sinzeres-voice-sets-her-free/

Sinzere’s music journey began when she discovered DJing, later experimenting with freestyles and eventually joining a rap group before flying solo. The artist has been working hard and carving out her own place in the music scene. Earlier this year, Complex Canada named her one of 11 Rising Black Canadian Artists You Should Know.

BEATRIZ BALEEIRO  FOR  COMPLEX CANADA

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https://www.complex.com/music/sinzere-releases-new-ep-and-active-music-video

Calgary hip-hop tour de force Sinzere is sharing the video for “Active,” an anthem of resilience, off her latest EP, Highkey.

The video shows Sinzere in the role of a boxer preparing for the fight of her life: her versus herself. What follows is a gruesome fight for peace. After being knocked out in the ring, she’s seen training and eventually fighting again, getting back on her feet when she’s battered, bruised, and broken. It’s a potent metaphor for what Sinzere has called her “survivor’s tale.”

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https://amplify.nmc.ca/video/sinzere-shares-anthem-of-resilience-with-active-video/

Given her artistic output in 2020, it may seem strange that Sinzere saw it as a relatively quiet year of pause and reflection. The Calgary hip-hop artist released two accomplished EPs, a bunch of videos and a standalone single in 2020. 

Eric Volmers for The Calgary Herald

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https://calgaryherald.com/entertainment/music/how-calgary-hip-hop-artist-sinzere-stepped-back-and-then-stepped-up-with-new-ep-highkey